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MEDIA

Media Strategy

All Media inquiries for the Hui Taumata taking place on May 31, 2024

Media lead: Radio Kahungunu, Manager, Apikara Brightwell. 

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  1. Key Objectives and Key Messages:

    • This Hui Taumata stems from the National Hui for Unity hosted by Kiingi Tūheitia at Turangawaewae Marae, Ngaruawahia earlier this year following the announcement of the new Coalition Government signed between National, Act and NZ First. The Coalition Government announced plans that included policy changes detrimental to Māori. Iwi leaders from around the motu signalled the need to protect all whānau Māori by uniting. 

    • The key message at the Hui-ā-Motu was Kotahitanga - Unite and move forward together. 

    • The Hui Taumata will bring 'Māori Thought Leaders' from around the nation together to further communicate the kaupapa of Kotahitanga. The kaupapa is Kotahitanga. The Hui Taumata platform will allow for 'Thought Leaders'  to share thoughts and proposals on how we can successfully move forward with determination and unity.

    • The media plan includes how we will communicate with the nation before, during and after the Hui Taumata. 

  2. Target Audience Identification:

    • Our target audience is all of Māoridom throughout the world, our whānau, extended whānau, iwi leaders, hapū leaders, whānau leaders, rangatahi, and all individuals and groups interested in supporting the wellness of whānau Māori. 

    • We have analysed the demographics and interests of our key audience. We are using several communication platforms to ensure we reach our target audience.

    • Identify other potential target audiences, such as local community members, indigenous groups, policymakers, and media outlets.

  3. Media Outreach Plan:

    • Utilise Radio Kahungunu's platform to promote the event through on-air announcements, interviews with organisers and speakers, and discussions about the importance of the Hui Taumata.

    • Develop press releases and media kits to distribute to local newspapers, television stations, and online news outlets.

    • Leverage social media platforms to create buzz around the event, share behind-the-scenes content, and engage with the audience using hashtags related to the Hui Taumata.

  4. Speaker Engagement:

    • Ngāti Kahungunu Iwi Incorporated is monitoring a 'Register to speak' process to ensure all registered speakers have a chance to kōrero and be heard. 

    • This process will ensure alignment with our kaupapa.

    • Registering speakers in advance will help us facilitate a smooth-running hui and maximise opportunities for everyone to kōrero.

    • Confirmed speakers will receive notification and will be allotted 3 minutes to kōrero.

    • The deadline for speaker registration is Monday, May 27.

    • We will be capturing all discussions as the hui will be live-streamed.

    • For further details, visit www.huitaumata.co.nz

  5. Media Partnerships and Collaborations:

    • Ngāti Kahungunu Iwi Incorporated has partnered with Radio Kahungunu to manage the Media engagement of this hui and will forge partnerships with other media outlets, both traditional and digital, to broaden the event's reach.

  6. Iwi Engagement:

    • Engage with the National Iwi Chairs Forum

    • Engage with the National Collective of Iwi Communicators

    • Engage with Ngāti Kahungunu Iwi Incorporated Board and Structural networks, Taiwhenua, Taurahere and marae/hapū

    • Engage with iwi communities through community radio shows, outreach events, and partnerships with local organisations, 

    • Encourage participants to share their experiences on social media using designated communication titles. 'What does Kotahitanga mean to you'?

  7. Post-Event Coverage:

    • Capture highlights from the Hui Taumata, including key speeches, performances, and attendee reactions.

    • Produce post-event content, such as articles, videos, and photo galleries, to recap the event and keep the momentum going.

    • Share post-event coverage across Radio Kahungunu's platforms and with media partners to extend the event's impact beyond the day itself.

  8. Evaluation and Feedback:

    • Monitor media coverage and social media engagement before, during, and after the event to gauge the effectiveness of the media strategy.

    • Collect feedback from attendees, media partners, and stakeholders to identify strengths and areas for improvement for future events.

  9. Engagement with Radio Kahungunu: Radio Kahungunu is leading the Media coordination. All Media will need to go through the Radio Manager Apikara Brightwell. 

  10. Media passes: Passes will be issued by Api and her team.

  11. Media Facebook and Social Platforms: We are working with a team of iwi communicators who will control our social communication platforms ie, our web, FB, Instagram etc before and after the event. It is important to us that we capture the information and clearly transcribe it for whānau, either attending in person or attending via online platforms.

  12. Screen display and Facebook live stream: All screen work will be done by Trailmedia – Traci Tuimaseve and his team.

  13. Media News Articles: All written articles for local, regional and national papers will be sent through Ngāti Kahungunu Iwi Incorporated. 

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For all Media inquiries, please contact Apikara Brightwell. 

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Apikara Brightwell | Radio Kahungunu

Kaiwhakahaere Irirangi / Operations Manager

p: 06 872 8943 m: +64 022 680 9525 

a: 901 Heretaunga St West, Hastings Hawkes Bay 4120

w: www.radiokahungunu.nz

Te Reo Irirangi o Ngāti Kahungunu / Radio Kahungunu

765AM & 94.3FM

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Authorised by the Director, Smart Services & Communications Advisor - Ruth Wong

Ngāti Kahungunu Iwi Incorporated (Mandated Iwi Organisation/Authority) 

Taikura House | Level 1 |304 Fitzroy Ave | PO Box 2406 | Hastings 4156 | PH: 06-8762-718  TF: 0800 524 864 

DD: 06-8243-417 |M: 027-2139547 | E: ruth@kahungunu.iwi.nz W: www.kahungunu.iwi.nz

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